Unlocking Success: Why Internet Marketing is Crucial for Beginners
Let’s be real for a second…
If you’re running a business and not using internet marketing, it’s like walking into a championship match with a pool noodle while everyone else has laser-targeted strategies.
Sounds extreme? Maybe. But here’s the truth: marketing has changed—and your customers have too.
We’re no longer in an age where putting up a storefront, mailing out some flyers, or relying on word-of-mouth is enough. It’s 2025, and your audience is online—scrolling, swiping, searching.
So, let’s break this down in plain English. What exactly is internet marketing? Why does it matter? And how the heck do you get started without feeling like your brain’s about to explode?
What Is Internet Marketing, Anyway?
At its core, internet marketing means using the internet to attract customers and make sales.
Yep, that’s it.
It includes things like:
- Email marketing (hands down one of the best!)
- Content marketing (think blogs, videos, and social media)
- Paid ads (Google, Facebook, Pinterest—aka attention central)
- Funnels and automation
- Social media posts
- Pop-ups and opt-ins
- List building
If you’re online building trust, creating interest, and guiding people toward a purchase—you’re already doing it.
Why Every Single Business Needs Internet Marketing
Whether you sell coaching, courses, candles, or alpaca socks (yes, even those), one thing’s for sure:
Your customers are online.
They’re:
- Browsing Instagram while waiting for coffee
- Googling solutions at midnight
- Reading emails in between Zoom meetings
If you’re not showing up where they’re hanging out… guess what? Your competition is. And they’re scooping up the clicks, leads, and sales that could’ve been yours.
Internet marketing lets you:
- Reach the right people without leaving your home
- Automate your sales (hello, freedom!)
- Track what’s working and double down on it
- Grow your biz without burning out
Bottom line: this stuff works. And it works even better when done with a simple strategy.
Internet Marketing In 5 Simple Steps
Let’s skip the jargon and talk basics:
- Drive traffic – Get people to your blog, funnel, or site (via social, search, ads—you choose).
- Capture leads – Offer something valuable (a checklist, workshop, guide) in exchange for their email.
- Follow up – Use email to connect, build trust, and gently offer your product.
- Convert – People buy. You get paid. Everybody wins.
- Track and tweak – See what worked, improve what didn’t, and repeat.
That’s it. That’s the engine behind successful online marketing.
What It Looks Like In Real Life
Here’s how it plays out:
Say you’re selling a course.
You write a blog post (like this), promote it on Pinterest and Facebook groups, and link it to a freebie. New readers join your list, get your follow-up emails, and then… cha-ching! Course sales roll in.
Or maybe you’re an affiliate.
You write a review, drop your link, share it with your list or in communities, and commissions start stacking up.
The methods may vary, but the strategy is the same: attract, engage, convert.
Feeling New? Start Here.
If all of this feels exciting but a little overwhelming, don’t worry—you’re in great company. We all start somewhere.
Here’s your best first move:
👉 Start building your email list.
That’s your digital home base. Everything builds from there.
Pick:
- One tool
- One freebie (aka lead magnet)
- One way to drive traffic
You don’t need 20 tools and a massive budget. You just need a clear, focused start.
Need help with that? I recommend checking out the Profitable Squeeze Pages Masterclass. It walks you step-by-step through creating your lead magnet, building a high-converting page, writing your emails, and getting your list set up properly—without tech headaches.
Final Thoughts (AKA: A Friendly Nudge)
Internet marketing isn’t a trend—it’s the new normal.
It’s how regular people grow real businesses. It’s how you stop waiting for “someday” and start building today.
So, if you’ve been stuck learning but not doing—this is your cue.
- Create a simple freebie.
- Set up a squeeze page.
- Start collecting leads.
- Share your content.
- Promote what you love.
You don’t have to be a guru. You don’t have to be techy.
You just need to start.
You’ve got this.
Let’s build something amazing.
Sue Neumann
Recommendation: If you’re ready to take your first real step into internet marketing, this is where to begin.
I recommend checking out The Profitable Squeeze Pages Masterclass Learning System because building a squeeze page and starting your list is the foundation of everything else, you’ll do as a marketer.
This step-by-step system walks you through creating a lead magnet, setting up your funnel, writing follow-up emails, and launching a list-building machine that actually works.
The Profitable Squeeze Pages Masterclass
Start here. Build your foundation. Everything else in your internet marketing journey will get easier after that.
