The 5 Core Components of a Real Internet Marketing Strategy (That Actually Works)
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Let’s be honest—if your current “strategy” looks like a mix of random YouTube hacks, late-night cereal-fuelled ideas, and shiny-object tools you barely use…
You’re not alone.
Most of us start that way. But if you’re serious about getting results—real traffic, real leads, real sales—it’s time to ditch the duct tape and build something solid.
That’s where a real internet marketing strategy comes in.
Let’s break it down into five simple, powerful pieces.
Why Random Tactics Don’t Work (And Never Will)
Throwing together whatever tactics seem popular today is like tossing cake ingredients into a pan and hoping for dessert.
It might smell good. It might even taste okay. But it won’t rise, and it won’t impress anyone.
Marketing works the same way. The results come when all the pieces work together.
Here’s how to build that sweet, scalable system:
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Traffic Generation: Get Eyes on Your Offer
This is how people discover you.
Blog posts, YouTube videos, Pinterest pins, podcast interviews, local SEO—it’s all about visibility. The goal is to drive people to something you own like a squeeze page, landing page, or website.
Pro Tip: Don’t try every platform at once. Pick 1–2 channels and go deep.
Consistency > chaos.
▶ Want help figuring this out? Check out The Traffic That Works Learning System for step-by-step training that’s beginner-friendly and burnout-free.
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Lead Capture: Turn Visitors into Subscribers
Traffic’s great, but leads are where the magic starts.
Your lead capture system (aka a squeeze page) should offer something valuable—a freebie, template, checklist, discount, or workshop—in exchange for your visitor’s email address.
This is how you go from anonymous browsers to real relationships.
No email list = no power in your marketing.
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Follow-Up: Build Trust and Deliver Value
Once someone joins your list, the relationship begins.
Send useful emails. Share quick wins. Show your personality. Introduce your offers naturally. You don’t need to be a pro copywriter—just be helpful and human.
This is where your list becomes a profit-generating machine.
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Conversion: Make the Sale Easy
This is where your strategy turns into sales.
Your conversion system might include a simple sales page, a checkout button, a call scheduler, or even a DM sequence. It just needs to be clear, compelling, and friction-free.
Remember: People don’t just buy when you’re ready—they buy when they’re ready.
Your job is to guide them there.
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Tracking & Optimization: Make It Better Over Time
Here’s where most people drop the ball.
You have to track what’s working—your traffic sources, open rates, click-throughs, conversions. Then tweak. Optimize. Drop what’s not working and double down on what is.
That’s how “decent” turns into “unstoppable.”
Bringing It All Together (With a Real Example)
Let’s say you’re a nutrition coach for busy moms.
You create a checklist: “5 Energy-Boosting Snacks You Can Prep in 10 Minutes”
You share it on Pinterest and Facebook. People opt-in.
You send a 5-day email series with planning tips, and on Day 5, you pitch your paid meal plan bundle.
That’s not just a funnel—that’s a real marketing system.
And it works whether you’re selling coaching, crafts, templates, or courses.
Where Should You Start?
Start with a simple lead capture system.
Build one freebie. One squeeze page. One email follow-up.
Then focus on driving traffic to it.
Tweak and grow from there.
Build the machine—one solid piece at a time.
Want to Go Faster? Get a Coach.
Trying to learn all this solo is like assembling IKEA furniture blindfolded, with missing screws and no manual.
Will you build something? Maybe.
Will it last? Doubtful.
A good coach helps you:
- Focus on what matters
- Skip trial and error
- Catch blind spots
- Stay accountable
▶ For coaching, check out Team Tomey Elite coaching Club—a high-impact community for people who are DONE winging it.
You’ll get:
- 2 live group coaching calls per month
- Real-time support to implement faster
- Access to an entire library of action-based trainings
If you want direction, clarity, and results—this is where to get it.
Final Thoughts (And That Friendly Kick You Needed)
Most people don’t fail at marketing because they lack motivation.
They fail because they never build a real strategy.
Don’t let that be you.
Start simple. Build one piece at a time.
Track, tweak, grow.
You’ve got this.
Now go make it happen.
Sue Neumann
Recommendation: If you’re serious about building a real internet marketing strategy (and not just jumping from one random tactic to the next) then it’s worth getting help from someone who can show you the ropes and keep you focused.
That’s why I recommend The Team Tomey Elite coaching Club…
Inside the club, you’ll get access to a personal marketing coach to help you with your Internet marketing strategy, live group coaching, ongoing support, and access to a full library of strategy-based training that helps you implement everything faster, with less confusion and way more confidence.
Whether you’re just getting started or trying to fix a system that’s not working, this club gives you the tools, feedback, and accountability to finally make your internet marketing strategy work.
Grab your spot at The Team Tomey Elite coaching Club
